Areas Of Expertise
- Social Media Platforms: Facebook, Twitter, LinkedIn, YouTube, Tumblr, Instagram
- Social Media / Marketing Tools: SproutSocial, Raventools, Hootsuite, Sprinklr, Simply Measured, HubSpot
- Microsoft Office Applications: Word, Excel, PowerPoint, Project, Outlook, Skype
- Website Development: WordPress, HTML, CSS
- Various/Editing Design Software: Adobe Photoshop, Sony Vegas Pro, FinalCut, Unity3D
Professional Experience
Training Specialist, JeffreyM Consulting: January 2018 — February 2020
- Continues to assist and consult for high-level clients
- Records and organizes documentation, including but not limited to workflow best practices, use cases, knowledge base, and job procedures
- Oversees onboarding of new hires, and continued training of new hires for first 90 days
- Provides support to Lead/Management Position
- Provides training to all Consultants
- Manages Training Coordinator
- Oversees all Team Senior Consultants
(Senior) Marketing Consultant, JeffreyM Consulting: January 2018 — February 2020
- Certified Sprinklr Consultant since Jan 2018
- Assisted in Enablement/Re-Enablement projects for multiple clients
- Provided Training across several Sprinklr modules for multiple clients
- Managed day-to-day ad hoc requests to optimize client environments
- Builds and revises reporting, listening, rule engine, and dashboards for clients
- Observes and proactively took steps to optimize client environments according to Business Use Case structures
- Consistently communicated with clients to ensure their confidence both in the tool and Sprinklr as a company
- Promoted to Senior status to take on internal mentorships/training (2018 and on) and assist in empowering junior colleagues
- Assisted in creation of new onboarding and training process
- Consistently praised by clients and Success Managers for high CHI scores and client satisfaction
Global Marketing Manager, SportsArt Fitness: January 2016 — December 2017
- Manages global marketing efforts
- Manages and support marketing efforts for ICARE
- Supports US marketing efforts
- Manages paid advertising
- Oversees internal social selling program through LinkedIn Sales Navigator
- Manages all tradeshow coordination efforts
- Manages WordPress website(s) revitalization project, including company blog
Social Media Manager, Studio 9: Oct 2013– January 2016
- Managed social media accounts for clients, allowing them to maintain a strong connection with their consumers
- Created original content for social media streams relevant to current followers and attracted new ones
- Designed basic website layouts for clients using WordPress
Social Media Community Manager, Yesler: February 2015 — January 2016
- Analyzed data and creates weekly and monthly reports on social media progress
- Identified influential accounts for clients’ social media to engage with
- Provided guidance and recommendations for clients based on the above reports
- Worked with client to create editorial calendars based on their company’s upcoming events
- Curated content from relevant sources to share with clients’ followers
- Represented the voice of clients’ brands and helps to grow their social media presence
- Provided recommendations on best practices to establish thought leadership
- Responded to and engaged with community to encourage growth and brand loyalty
Social Media Manager, Projectline: Dec 2014 — February 2015
- Managed social media channels
- Shared relevant and engaging content on blogs and social media accounts
- Reported analytics on website traffic and social media reach that provided valuable feedback and metrics to clients
Social Selling Coach, Projectline: Oct 2014 — Dec 2014
- Analyzed and evaluated LinkedIn profiles for Microsoft Sellers
- Created social selling guide with step-by-step instructions and tips to help sellers leverage LinkedIn to increase their sales
- Lead onboarding sessions and one-on-one coaching sessions to give insight to LinkedIn’s new Sales Navigator
Internship Project Manager, E2i Creative Studio: 2011 — 2012
- Conducted weekly meetings between team, supervisors, and clientele so that a clear line of communication was maintained throughout every project
- Wrote game design documents which recorded the progress of all projects from pre- to post-production, most of which included production pipelines, team schedules, responsibility matrixes, and budget estimations
- Aided in content creation, level design, voice acting, video editing, storyboarding, and many other jobs as needed by the team while maintaining duties as project manager
Additional Information
Education
- University of Central Florida, Orlando, Florida
- B.A. Digital Media May 2012
- Cumulative GPA: 3.8/4.0
Awards/Affiliations
- College of Arts and Humanities Dean’s List 2008-2012
- Florida Bright Futures Scholarship Recipient