Tag Archives: marketing

That One Meme From China – Part 1

(I promise the title of this blog will make sense at the end.) It’s so easy to get caught up in what a blog should be: frequent content, SEO-friendly pages, topics that’ll draw readership in, et cetera. For someone like me, who’s been working in marketing for (oh my god) five years now, it’s even harder not

Fear Kills Innovation

There is a lot of fear in the world nowadays. Not just due to global events or certain political figures, but because of Society in general. People are afraid to be themselves or to speak their minds out of fear of backlash from Society: Youths warned not to express themselves for fear that their peers

Brand Face-Off: Why Spokespeople Are Risky

When I first saw the “Paul Switched” commercial for Sprint, the first words out of my mouth were: ‘Shots fired, Verizon!’ I was shocked and impressed. This is exactly what Sprint was going for. Commercials like this that call out competitors so candidly are assumed to be coming from a place of pure confidence. This inspires