Tag Archives: branding

Fear Kills Innovation

There is a lot of fear in the world nowadays. Not just due to global events or certain political figures, but because of Society in general. People are afraid to be themselves or to speak their minds out of fear of backlash from Society: Youths warned not to express themselves for fear that their peers
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Brand Face-Off: Why Spokespeople Are Risky

When I first saw the “Paul Switched” commercial for Sprint, the first words out of my mouth were: ‘Shots fired, Verizon!’ I was shocked and impressed. This is exactly what Sprint was going for. Commercials like this that call out competitors so candidly are assumed to be coming from a place of pure confidence. This inspires
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3 Tips On How To Write Like Someone You’re Not

So let me start off this article by telling you about myself: Number one, I am a 24-year-old woman. Number two, I enjoy Disney animated films and have no interest in sports or politics. Number three, none of that matters because I work as a Social Media Manager.
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Colors In Marketing: How Red Makes You Feel

Everyone knows a tiny bit of color theory, even if they’re not fully aware of it. We know what colors to mix to get purple, we know that yellow text on white paper is impossible to read, and I’m sure everyone has seen the basic color wheel at least once. But what I want to
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