Tag Archives: brand voice

Brand Face-Off: Why Spokespeople Are Risky

When I first saw the “Paul Switched” commercial for Sprint, the first words out of my mouth were: ‘Shots fired, Verizon!’ I was shocked and impressed. This is exactly what Sprint was going for. Commercials like this that call out competitors so candidly are assumed to be coming from a place of pure confidence. This inspires

3 Tips On How To Write Like Someone You’re Not

So let me start off this article by telling you about myself: Number one, I am a 24-year-old woman. Number two, I enjoy Disney animated films and have no interest in sports or politics. Number three, none of that matters because I work as a Social Media Manager.