Marketing/Community Manager

 Areas Of Expertise

  • Social Media Platforms: Facebook, Twitter, LinkedIn, YouTube, Tumblr, Instagram
  • Social Media / Marketing Tools: SproutSocial, Raventools, Hootsuite, Sprinklr, Simply Measured, HubSpot
  • Microsoft Office Applications: Word, Excel, PowerPoint, Project, Outlook, Skype
  • Website Development: WordPress, HTML, CSS
  • Various/Editing Design Software: Adobe Photoshop, Sony Vegas Pro, FinalCut, Unity3D

Professional Experience

Global Marketing Manager, SportsArt Fitness: January 2016 — Present

  • Manages global marketing efforts
  • Manages and support marketing efforts for ICARE
  • Supports US marketing efforts
  • Manages paid advertising
  • Oversees internal social selling program through LinkedIn Sales Navigator
  • Manages all tradeshow coordination efforts
  • Manages WordPress website(s) revitalization project, including company blog

Social Media Manager, Studio 9: Oct 2013– January 2016

  • Managed social media accounts for clients, allowing them to maintain a strong connection with their consumers
  • Created original content for social media streams relevant to current followers and attracted new ones
  • Designed basic website layouts for clients using WordPress

Social Media Community Manager, Yesler: February 2015 — January 2016

  • Analyzed data and creates weekly and monthly reports on social media progress
  • Identified influential accounts for clients’ social media to engage with
  • Provided guidance and recommendations for clients based on the above reports
  • Worked with client to create editorial calendars based on their company’s upcoming events
  • Curated content from relevant sources to share with clients’ followers
  • Represented the voice of clients’ brands and helps to grow their social media presence
  • Provided recommendations on best practices to establish thought leadership
  • Responded to and engaged with community to encourage growth and brand loyalty

Social Media Manager, Projectline: Dec 2014 — February 2015

  • Managed social media channels
  • Shared relevant and engaging content on blogs and social media accounts
  • Reported analytics on website traffic and social media reach that provided valuable feedback and metrics to clients

Social Selling Coach, Projectline: Oct 2014 — Dec 2014

  • Analyzed and evaluated LinkedIn profiles for Microsoft Sellers
  • Created social selling guide with step-by-step instructions and tips to help sellers leverage LinkedIn to increase their sales
  • Lead onboarding sessions and one-on-one coaching sessions to give insight to LinkedIn’s new Sales Navigator

Internship Project Manager, E2i Creative Studio: 2011 — 2012

  • Conducted weekly meetings between team, supervisors, and clientele so that a clear line of communication was maintained throughout every project
  • Wrote game design documents which recorded the progress of all projects from pre- to post-production, most of which included production pipelines, team schedules, responsibility matrixes, and budget estimations
  • Aided in content creation, level design, voice acting, video editing, storyboarding, and many other jobs as needed by the team while maintaining duties as project manager

Education

  • University of Central Florida, Orlando, Florida
  • B.A. Digital Media May 2012
  • Cumulative GPA: 3.8/4.0

Awards/Affiliations

  • College of Arts and Humanities Dean’s List 2008-2012
  • Florida Bright Futures Scholarship Recipient

Downloadable Version

Alanna Honigman Resume 2017