Posts byAlanna

Thoughts On: Man Of Medan

Supermassive Games found solid success with their 2015 survival horror game, Until Dawn, which I’ve previously written about here and here. As a fan of the game myself, I was excited to hear that the devs were planning to continue what they had going by cobbling together a series of standalone horror games called the
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If I Designed It: Yandere Simulator

A while back I attempted to start a blog  series called ‘If I Designed It’, which outlined my ideas and concepts for video games based on pre-existing franchises. Up until recently, I haven’t been inspired enough to sit down and write another installment. This week, however, I stumbled upon several ‘warning’ videos revolving around an
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That One Meme From China – Part 1

(I promise the title of this blog will make sense at the end.) It’s so easy to get caught up in what a blog should be: frequent content, SEO-friendly pages, topics that’ll draw readership in, et cetera. For someone like me, who’s been working in marketing for (oh my god) five years now, it’s even harder not
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Entering The Dancing Sword: An Excerpt

Don’t judge me too hard. I was going through my old files and I found an excerpt from my attempt at turning my friends’ college Dungeons & Dragons campaign into a novel and I wanted to save it here. I really miss that campaign. (And yes the song is to the tune of Party Rock Anthem because
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The Triforce Project: The Legend Of Zelda 8 Ways

Back in 2011/2012, I attended the University of Florida where I took an amazing course — Production I, taught by Dr. Eileen Smith. The final project of this course was to create a website/presentation for a concept of a pre-existing story translated into eight venues: playground, video game, museum, theme park, restaurant, family entertainment center, sports
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10 Best Practices for Gyms On Social Media

It’s 2016. 76% of all regular exercisers are of the millennial generation, and 33% of millennials identify social media as one of their preferred channels for communicating with businesses. In other words, gyms and fitness facilities need to up their social media game if they want to catch the attention of this tech-savvy generation. Here
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Fear Kills Innovation

There is a lot of fear in the world nowadays. Not just due to global events or certain political figures, but because of Society in general. People are afraid to be themselves or to speak their minds out of fear of backlash from Society: Youths warned not to express themselves for fear that their peers
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Don’t Settle! How I Negotiated My First Pay Raise

Negotiating a pay raise is quite the process. I can’t say I speak for everyone regarding these events because they’re only from my perspective. That doesn’t restrict itself to what I’ve witnessed, either: thoughts, feelings, past experiences that influenced how I viewed a particular statement or action — everything is unique to me. There are millions out
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Why Are We Encouraged To Hate?

Do you know what’s horrifying? Hatred. Do you know what’s even more horrifying? The magnitude at which it can be spread in 2016. Whether you support Trump, Hillary, or any other candidate…this should alarm you. Warning: This article contains images portraying posts of vicious language and negativity, hate language, sexist language, nudity, etc. If this
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Brand Face-Off: Why Spokespeople Are Risky

When I first saw the “Paul Switched” commercial for Sprint, the first words out of my mouth were: ‘Shots fired, Verizon!’ I was shocked and impressed. This is exactly what Sprint was going for. Commercials like this that call out competitors so candidly are assumed to be coming from a place of pure confidence. This inspires
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3 Features I Hope To See In Pokemon Go (Eventually)

In the original trailer, Pokemon Go promised a variety of gameplay modes that have yet to be implemented — namely trading, PVP Pokemon Battles, and raid-type battles against legendaries like Mewtwo. A few weeks ago, it was confirmed that trading was next on the to-do list for the app’s developer, Niantic, so I assume the rest of
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Pokemon Go Marketing For Local Businesses

Video games and marketing have an interesting history. From major wins like the Robin Williams Zelda commercial to the not-quite-thought-out staged protests against Dante’s Inferno, marketing related to video games tends to get big fast if done right. Still, these campaigns were focused on directly funneling attention towards the game itself. When it comes to Pokemon
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LinkedIn Profile Bootcamp: 5 Improvements In 60 Minutes

LinkedIn has transformed itself over the past couple of years. It’s not just the place you haphazardly toss your resume up onto when you’re looking for a new job, nor is it the professional equivalent of Facebook. You definitely can and should use LinkedIn for that nowadays, yes, but the real focus is on social selling: promoting
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Dating Apps: Every Reason I’ve Ever Swiped Left

As a single lady in her 20’s with workaholic introvert tendencies, dating apps are basically the only chance I have to meet anyone. After doing a fair amount of research, I stumbled upon Bumble, an app created by Tinder co-founder Whitney Wolfe whose aim was to change the dating scene. The gimmick is that the
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Improve Your Twitter Presence Exponentially For Free

There are a lot of businesses active on Twitter out there, which can be pretty cool … and cringe-worthy. You have no idea how many times I see company and even CEO accounts that just don’t do a very good job of being online, even if they are frequently active. But I understand! I get that not
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Until Dawn: In The Defense Of Emily

There’s always that one character that was created solely to be loathed by the player. Usually, they’re some sort of unforgivable villain — other times, they’re just a bitch. In Until Dawn, the character Emily is a version of the latter. Everyone who I’ve seen play the game says at least once how much they
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Until Dawn

Until Dawn has been on my watch list for awhile, so I was really excited when it was released last week. Now keep in mind that since I don’t possess a PS4, I had a very passive experience with it as I watched voiceless playthroughs to get my fill of the delectable horror game. Despite
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Five Nights That Never End: Thoughts On FNAF

Horror games and I do not mix well. If it’s a good enough game that I actually play it, I often get so immersed into the game that I have to put the controller down to prevent having a panic attack. (Seriously. I was flying through Half-Life 2 in college up until that damn Ravenholm
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Video Games Are More Social Than You Think

A few weeks ago I was asked to give a presentation to my colleagues on something I was passionate about that related to social media, and one co-worker in particular encouraged me to do something on gaming. So, after a little brainstorming, I figured out what I wanted to present on: how video games of
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3 Original Content Strategy Tips For Your Social Channels

Sometimes trying to come up with original content to share is like trying to squeeze blood from a stone. It’s not the client’s fault, of course. They simply don’t have enough original content to go around, and unless you have a whole team dedicated to such a task, you rarely ever will (outside of those
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How To Get Started On Social Media

Social Media isn’t just for tech-savvy millennials! Hollywood stars, athletes, politicians, CEOs — they all use at least one social media profile to keep in touch with those important to their business. These channels allow you to build your personal brand and promote your expertise in your field, as well as promote your company’s brand
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Social Media Does NOT Produce Instant Success

Sometimes I want to shake my clients — gently, but with purpose. I want them to understand why they aren’t seeing the results they want with social media so that they can correct it and move in the right direction. Here’s the issue, though: social media success doesn’t happen overnight.
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Hashtags: A Simple Explanation For The Modern Conversation

What the heck are hashtags? Twitter, Facebook, Instagram, LinkedIn, and even YouTube — these popular websites (and many others) have implemented the use of Hashtags: words or phrases preceded by the pound symbol (#) that link an online conversation between other users. But how does it work? More importantly, what’s the significance? If you’re not quite social
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Avoiding “Happiness”: How To Create A Strong Password

Do you remember the password fiasco that happened with Twitter in 2009? Long story short, an 18-year-old hacker ended up in control of a staff member’s Twitter account due to her very easy-to-hack password — “happiness.” He shared the information on a hackers’ forum, allowing complete strangers access to the accounts of high-profile individuals such
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What’s So Magical About Bravely Default: Flying Fairy?

Bravely Default: Where The Fairy Flies (or “Flying Fairy” in Japan) for the Nintendo 3DS is a throwback to the original Final Fantasy, originally meant as a spiritual successor to the original tale from long ago. It contains all the familiar lore of a classic Final Fantasy game: the medieval fantasy setting, the classes and
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3 Tips On How To Write Like Someone You’re Not

So let me start off this article by telling you about myself: Number one, I am a 24-year-old woman. Number two, I enjoy Disney animated films and have no interest in sports or politics. Number three, none of that matters because I work as a Social Media Manager.
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Exploring Social Experiments In Video Games

The Stanford Prison and Milgram Obedience experiments have always fascinated me. Even before I started working as a digital marketer, I’ve always been interested in how the human mind works and why people act the way they do. That’s probably why I enjoy my job so much; after all, the biggest part of attracting attention
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Colors In Marketing: How Red Makes You Feel

Everyone knows a tiny bit of color theory, even if they’re not fully aware of it. We know what colors to mix to get purple, we know that yellow text on white paper is impossible to read, and I’m sure everyone has seen the basic color wheel at least once. But what I want to
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The Voice Of Your Brand: Ways To Chat

Last week I started my discussion on how Social Media Managers act as the Voice of your brand, and how to create the right kind of content that both attracts and keeps your customers engaged with you online. This time around, I’m focusing on the different ways SMMs can interact with others once they’ve got their
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How To Establish The Right Voice For Your Brand On Social Media

Let’s be honest: Nobody wants to follow a social media account that tries to sell them a product at every turn. Sure, that’s ultimately the goal of every company ever, but customers appreciate (and often return to) companies with a “Voice” — a clear, likable personality that represents a respectable brand and approachable human behind the computer screen.
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If I Designed It: Ideas For A New Legend Of Zelda

I have always loved the Legend of Zelda series. Even if it seems like the official timeline is REALLY stretching it once in awhile, I love playing through Link’s adventures and exploring Hyrule. So today I’d like to hypothesize my own entry to the Zelda series and how I would upgrade it for the latest
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Phoenix Wright Returns To Law In Ace Attorney 5

Phoenix Wright is back! In a previous article, I discussed my reactions to the Ace Attorney V: Dual Destinies demo for the 3DS that was available for a free download on Nintendo’s E-Shop. As of twenty minutes ago, I am proud to say I have properly beaten the game — so now, it’s time for
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Taking A Look at Scrum for Project Management

So I had a phone interview with a gaming company the other day and I feel like it went pretty well. I do not know if I’ll make it to the next step of the screening, however, the interviewer recommended I read up on Scrum (a project management process), as it would help me in
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Ace Attorney 5: Dual Destinies Demo

It’s good to have people who stay on top of game releases when I’m too busy to do so myself: a good friend of mine was kind enough to text me the MOMENT the new Ace Attorney 5 demo was free to download on Nintendo’s E-Shop, although I didn’t have a free moment to check
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Seattle, Here I Come!

This isn’t gaming related and I normally have no desire to post something personal on this blog, but I figured it couldn’t hurt since I haven’t written anything in awhile. Long story short: A week from today, I’ll be stepping onto a plane with a one-way ticket to Seattle, Washington. (And if you’re not interested
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Final Fantasy XIV: A Realm Reborn (With Errors!)

I love Final Fantasy XIV: A Ream Reborn. I really, really do. But unfortunately, due to a slew of overpopulated servers and generally bad planning on the dev team’s part, the North American/European servers have had several periods of maintenance trying to fix issues with the game that have still not been fixed. We’re not sure
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Final Fantasy XIV: Thoughts On The Beta

I was very pleased on Friday morning to receive an email stating that I had been accepted into Phase 3 of the Final Fantasy XIV: A Realm Reborn MMORPG beta. After putting in my code and downloading the client, I started it up for the first time and was greeted with a beautiful cutscene explaining
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